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The Laidlaw Foundation identity perfectly embodies the dynamic nature of the Foundation’s work. Starting with the letter ‘L’, gradually and character by character, the word lifts into a cohesive, upright and confident stance. Metaphorically, the letters represent an individual, but collectively the complete wordmark represents strength as the sum of its parts. Underneath, the word ‘Foundation’ sits solidly, providing a base of stability and support. This wordmark expresses growth, transformation, and pride – all of which echo the Laidlaw Foundation’s advocacy for change through investments in the innovative ideas of young people.
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