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The Laidlaw Foundation identity perfectly embodies the dynamic nature of the Foundation’s work. Starting with the letter ‘L’, gradually and character by character, the word lifts into a cohesive, upright and confident stance. Metaphorically, the letters represent an individual, but collectively the complete wordmark represents strength as the sum of its parts. Underneath, the word ‘Foundation’ sits solidly, providing a base of stability and support. This wordmark expresses growth, transformation, and pride – all of which echo the Laidlaw Foundation’s advocacy for change through investments in the innovative ideas of young people.

The Laidlaw Foundation appreciates the acknowledgment of its support in your communications materials. Here are the logo usage guidelines


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